Wildling Shoes - We are part of the Re:generation

The German-Israeli couple, Anna and Ran Yona, founded Wildling Shoes in 2015. The product: minimal shoes for children & adults that are handcrafted in Portugal using durable & predominantly eco-friendly natural materials – fully complying with fair working conditions and environmental standards. Due to its thin, flexible sole the shoes facilitate a natural gait, regaining the joy of movement. Wildling Shoes views itself as part of the re:generation broadening its positive impact on all areas it can influence – people, environment & the way to do business. How? By supporting projects preserving biodiversity, fostering renaturation & reforestation, finding new ways to work together & cultivating sustainable raw materials ourselves together with partners. Today, Wildling Shoes has more than 270 employees – mostly women & parents working 100% remotely from home. The brand has been awarded several prizes for qualities that go beyond its New Work approach, including the „Deutschen Gründerpreis 2021“or the „German Design Award 2020". The NRW.Europa team has helped the shoe brand to grow. "The experts at ZENIT and NRW.BANK have supported us in several issues being important to our company's success. Above all in the fields of internationalization and financing. Especially high potential start-ups should benefit from the offers of the Enterprise Europe Network", says Anna Yona. Initially calculated with a monthly sale of 200 pairs of shoes, Wildling sold almost 360.000 in 2021.